Top-Selling Power Strip Types in Global Markets Right Now

Over the last few years, I’ve noticed something interesting—power strips are no longer just basic utility tools. They’ve become smart, compact, and even stylish. And as I speak with global buyers, it’s clear that demand is shifting fast.

Today’s top-selling power strips blend safety, smart features, and portability. USB outlets, surge protection, and travel-ready sizes are in—plain, bulky power bars are out.

Let’s explore the power strip categories that are winning over both B2B buyers and modern consumers worldwide.

USB Power Strips: Combining Charging and Outlet Expansion

Whenever I’m sourcing or designing for DIY markets, I always get this request: “Can you add USB ports?”

USB power strips¹ are top-sellers because they combine traditional AC outlets with built-in USB-A and USB-C charging, reducing the need for wall chargers.

Why USB Power Strips Are So Popular:

• Save space and eliminate bulky adapters
• Ideal for charging phones, tablets, speakers, and smartwatches
• Popular in dorms, offices, hotels, and coworking spaces

As a manufacturer, we often recommend 4 AC + 3 USB (with at least 1 USB-C) for balance. And yes, CE-certified models are a must in Europe.

Smart Wi-Fi Power Strips for Home Automation Systems

I remember when smart power strips were considered niche. Not anymore.

Smart Wi-Fi power strips³ are hot sellers in North America, Europe, and parts of Asia, especially for customers building smart homes or upgrading workspaces.

Key Selling Points:

• Control outlets remotely via smartphone apps
• Compatible with Alexa, Google Assistant, and Siri
• Schedule, monitor energy use, and even group devices

Many of our buyers are now requesting OEM smart strips⁵ with Tuya or Matter integration, especially those targeting the EU DIY and lifestyle markets.

Surge Protector Power Strips: Essential for Electronics Safety

If I had to choose the most requested “non-negotiable” feature—surge protection would win.

Surge-protected power strips are especially popular for office, gaming, and home entertainment setups where protecting expensive electronics is critical.

Why Surge Protection Matters:

• Shields sensitive devices from lightning or grid spikes
• Helps meet CE (Europe) or UL1449 (USA) standards
• Required in professional and educational environments

Make sure surge strips have visible protection indicators and child safety shutters—both are highly appreciated by end-users and resellers alike.

Travel-Ready & Compact Power Strips: Rising Demand from Digital Nomads and Travelers

As more people work remotely or live the digital nomad life, compact and portable power strips have surged in demand.

Travel power strips—especially those with foldable plugs, lightweight bodies, and universal voltage—are becoming must-haves for hotels, hostels, and co-working spots.

What Makes a Power Strip Travel-Friendly?

• Slim profile, under 200g
• Dual-voltage 100–250V
• Universal sockets or multi-plug compatibility
• Short cord or plug-through designs

At How-dy, we’ve seen travel strips grow in export demand across Germany, the UK, and Australia—especially in Q2 and Q4 when travel peaks.

Conclusion

The global power strip market is changing fast—driven by smarter tech, safer homes, and more mobile lifestyles. USB ports, smart functions, surge protection, and compact size are no longer optional—they’re what sell. As manufacturers, it’s our job to keep adapting and delivering what the market really wants.